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Site owners and content companies commenced optimizing internet sites for search engines while in the mid-nineteen nineties, as the first search engines like google and yahoo have been cataloging the early Website. Initially, all webmasters desired only to submit the address of the web page, or URL, to the different engines which would send out a "spider" to "crawl" that site, extract backlinks to other pages from it, and return facts found about the website page being indexed.
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Inaccurate, incomplete, and inconsistent knowledge in meta tags could and did lead to internet pages to rank for irrelevant lookups.[nine][doubtful – explore] Web page providers also manipulated some attributes throughout the HTML supply of a web page in an attempt to rank very well in serps.[ten]
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